The esports chair, originally limited to professional esports players, has recently been favored by ordinary consumers and has become a new "standard" for many young people's home decoration. Recently, a consumption trend report released by Tmall Life Research Institute showed that esports chairs are becoming the "new three major items" in Chinese households, along with dishwashers and smart toilets.
The popularity of esports chairs reflects the new demand for home life among people in the context of consumer upgrading: young people generally hope to have a complete set of professional esports equipment and their own "esports room". At the same time, due to sporadic outbreaks of the epidemic, people's time working from home and online entertainment has increased, and the demand for comfortable seats has also skyrocketed. The consumer group of esports chairs is gradually spreading from professional players to ordinary consumers.
From the perspective of industry development, in 2021, the size of China's esports market reached 167.3 billion yuan, with a user base of 506 million people, and both will continue to maintain stable growth. This means that while esports games and competitions are popular, esports chairs will also have greater market space.
However, it cannot be ignored that currently, domestic esports chair manufacturers are mainly small and medium-sized enterprises, with uneven product quality, and the market is still in its early stages. According to Tianyancha data, as of now, there are more than 760 companies related to esports chairs in China. The participating companies include professional esports chair brands, office chair manufacturers, and large home retail brands. At the same time, many internationally renowned esports chair brands are accelerating their layout in the Chinese market and firmly locking in the domestic high-end market.
In this context, how domestic esports chair brands can break through the encirclement and share a piece of cake in the fierce market competition tests the product design concept, brand promotion ability, and marketing methods of enterprises.
To further segment the market and meet the consumption needs of different groups of people for esports chairs. For professional esports players, first tier brands with complete functions, advanced design, and high brand awareness are definitely their first choice. For this group, enterprises need to further explore their ideas, increase innovation efforts, improve product functions and systems, continue to pursue the path of branded development, and continuously focus on the high-end market. For ordinary players, enterprises need to make personalized adjustments based on the home consumption environment, continuously improve the comfort and experience of products through the application of new technologies, designs, and materials, meet the diversified needs of consumers for esports home products, and achieve the perfect integration of "esports fever" and "home trend".
We need to strengthen cross-border integration and stay at the forefront of fashion. Similar to a racing chair, with built-in lighting and massagers, limited edition and co branded versions have been launched through cross-border cooperation... Nowadays, esports chairs are endowed with more trendy elements and viewing functions, no longer just a simple chair, but more like a cool "big toy". At present, some domestic esports brands are cooperating with traditional furniture manufacturers and e-commerce platforms to jointly explore new paths for the development of the esports home industry. In the future, enterprises will continue to work hard in product design and development based on new market demands and consumption characteristics, making esports chairs truly a new choice for young people to pursue a fashionable and avant-garde lifestyle.
