After winning the League of Legends championship last year, EDG Club once again made the esports industry the focus of public attention, and also made the esports chairs at the esports competition site more and more well-known to consumers, quickly becoming popular. Recently, a report showed that the rapidly developing esports industry has ignited consumer enthusiasm for esports chairs, and esports chairs have become one of the favorite New Year goods for overseas consumers. In fact, esports chairs have already broken the limitations of a single application scenario and entered various scenarios in life, capturing a group of consumers with their "healthy" attributes.
In fact, the popularity of esports chairs among consumers cannot be separated from the development of the esports industry. According to the 2021 China Esports Industry Research Report, the overall market size of esports in 2020 was nearly 150 billion yuan, with a growth rate of 29.8%. From this perspective, there is a vast market development space for domestic esports chairs in the future. The sales data of esports chairs also reflects this. During last year's "Double 11" period, the transaction volume of e-commerce chairs on Tmall platform increased by over 300% year-on-year.
The consumer group of esports chairs is becoming increasingly widespread, and the demand for consumption is also becoming more diversified.
At present, the application scenarios of esports chairs are no longer limited to a single game scenario, and the consumer group is not only professional esports players and ordinary esports players. With the emergence of scenarios such as working from home and taking online classes from home, esports chairs have been widely used in consumer work, study, and other places.
For ordinary consumers, the scene of placing esports chairs is usually at home, which also means that esports chairs not only meet the "esports" attribute, but also have the "furniture" attribute. For ordinary consumers, they will choose more professional esports chair brands and products, and will also pay special attention to the match between the appearance design of esports chairs and home decoration. For home scenarios such as bedrooms and esports rooms, different styles of esports chairs are integrated into personalized home decoration spaces that are more popular among ordinary consumers, achieving an extension of the crowd and scene.
Consumers have diverse demands for esports chairs, such as programmers and other non esports user groups who, out of their pursuit of a healthy and comfortable experience, will also join the consumption of esports chairs.
For professional esports players and experienced players, the "health" attribute of esports chairs is essential. Long periods of sitting and high-intensity gameplay can lead to many health problems. According to professionals in esports therapy, esports players often suffer from chronic illnesses and require long-term health management. Therefore, how to make esports chairs have both "healthy" attributes through diversified functions and provide more comfortable esports chair products for professional audiences is the focus of product iteration for professional esports chair brands.
However, despite the growth in sales of esports chairs and their popularity among consumers, these products still face issues such as single functionality, lack of innovation, and uniform product design and appearance. This also means that after taking advantage of the trend of esports and entering households, it is necessary to make "customized" changes according to the household consumption environment, constantly finding a balance between consumers' "esports" needs and "personalized design" needs.
Some industry analysts believe that domestic esports chairs are mostly dominated by small and medium-sized enterprises, with low R&D investment, resulting in low product quality. To break through the current situation, it is necessary to invest more funds in the design and research and development of esports chairs to improve consumer experience. Faced with the expansion of the population and changes in demand, production enterprises clearly need to do more homework.
In short, the consumer group of esports chairs has begun to spread from professional esports players to ordinary consumers. In the future, in addition to meeting deeper functional experiences, the expansion of consumer scenarios also poses requirements for the diversified development direction of esports chairs.
